Evan Hoffman


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QUAGGA BRAND



After my design contract was finished at Reebok, I created Quagga. I was able to explore brand design and creation. With the help of two friends, we designed and manufactured our wallets in China.

We successfully launched our brand on Kickstarter, but shortly after completion it was evident the brand would not survive. The project below is a mini recap of design and branding.



MINIMAL DESIGN



Our wallets have been designed to be slim. Our wallets are for people on the move.



VEGAN LEATHER



 We do not want to harm any animals, so we make our wallets from 100% eco friendly vegan leather. 



SUPPORT



We share 10% of our profits with organizations supporting animal conservation.



HIGH QUALITY



We do not compromise on quality.  We are confident in the value and craft of our product.



STYLE WITH A PURPOSE



We believe that fashion can do more than just make you look good.
Perhaps it can be used to bring awareness and prevent animals from extinction.



Tiger Card Holder



Tiger Card Holder



Tiger Card Holder



Tiger Card Holder



Tiger BiFold



Tiger BiFold



Tiger BiFold



Tiger BiFold



Quagga Card Holder



Quagga Card Holder



Quagga BiFold



Quagga BiFold




evan@hoffmanid.com