Evan Hoffman


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Evan Hoffman



616-304-1287 | evan@hoffmanid.com



PROFESSIONAL EXPERIENCE


Senior Designer - Nautica Mens E.S. Originals

Monroe, NC | September 2023 to October 2024

New York, NY | July 2018 to December 2021

• Led the design of footwear collections aligned with brand identity and market trends, focusing on creating innovative, functional, and sustainable products.

• Regularly traveled to Asia for product development and collaborated with vendors to ensure high-quality materials and timely delivery of products.

• Conducted market research, including regular travel to international trade shows, to inform design and product decisions.

• Built strong relationships with stakeholders and mentored junior designers, fostering a collaborative and goal-oriented team environment.


Marketing Segment Manager NFW (Leading Sustainable Material Start-Up)

Peoria, IL | December 2021 to September 2023

• Led the development of targeted marketing strategies for MIRUM® business unit, contributing to brand awareness and increased market share in the sustainable material sector.

• Identified market trends and customer needs through analysis and direct engagement with key stakeholders.

• Collaborated with cross-functional teams to design impactful campaigns and ensure successful product launches.

• Managed customer relationships and provided feedback on social media, websites, and product details to enhance brand presence.


Associate Designer - ED by Ellen - Camuto Group

New York, NY | February 2017 to July 2018

• Assisted in the design and development of footwear collections, focusing on emerging trends and customer needs.

• Created detailed sketches, CAD models, and prototypes for product development.

• Coordinated with vendors and ensured the timely production of sales samples for tradeshows.


Assistant Designer - Louise et Cie -Camuto Group

New York, NY | February 2016 to February 2017


Co-Founder / Designer Quagga

Philadelphia, PA | July 2014 to July 2017

• Co-founded a sustainable brand focused on eco-friendly wallets, overseeing design, development, and marketing.

• Built and maintained relationships with suppliers and manufacturers, optimizing production and distribution processes.

• Launched the brand via Kickstarter, raising over $10k in initial funding, and successfully marketed products to a wide audience.


Footwear Design Apprentice Reebok

Boston, MA | July 2013 to July 2014

• Supported senior designers in creating innovative footwear concepts and prototypes.

• Conducted market research and collaborated with cross-functional teams to ensure alignment on product specifications and timelines.


KEY SKILLS

• Sales & Marketing: Proven experience in product promotion, market analysis, and building brand awareness in the fashion industry.

• Client Relationship Management: Skilled in establishing and nurturing long-term relationships with key accounts to drive business growth and customer loyalty.

• Product Design & Development: Expertise in creating detailed sketches, CAD models, and prototypes to bring product concepts to life.

• Communication: Excellent written and verbal communication skills, with the ability to effectively educate customers and engage in professional sales presentations.

• Time Management & Organization: Strong ability to manage multiple projects, deadlines, and client needs efficiently.


TECHNICAL SKILLS

• Design Software: Photoshop, Illustrator, InDesign, Autodesk Revit 3D

• Other Tools: Microsoft Office, NewArc.ai, Digital Sketching, Photoshop Rendering


ADDITIONAL INFORMATION

• Passions: Golf, Travel, Cooking, Coffee




evan@hoffmanid.com